Targeting machine Mobile Network Operation /MNO/ has access to personal information about consumers, which can be incorporated as part of the data set to accurately match up people with relevant campaigns or advertisements. Only MNO is allowed to operate MNO’s clients’ data and perform targeting activities. Òransmission of the information The solution collect the required data from various systems. The system allow to generate customer list data that satisfy given conditions. This allow communication of MMA activities to be appropriately targeted to customers of the MNO in a way of achieving maximum marketing and/or advertising effect.