AdSmart Logic® Platform
In 2007 Telebid has launched the AdSmart Logic platform (first in Bulgaria) for ad-funding the mobile content and entertainment channels.
By dynamically inserting targeted ads at the moment of content delivery, Telebid ensures optimal relevancy for every mobile subscriber. Envisaging the growth of mobile media consumption, Telebid is totally committed to helping all participants in the value chain - mobile operators and content owners to reach sustainable efficiency, advertisers to get the ultimate ad effectiveness and last but not least to make mobile consumer happy
AdSmart Logic ad delivery system
enables sending personalized messages to mobile customers via multiple content formats such as:
Advanced matching algorithms are used to find the most relevant ad for an individual mobile customer. Rules defined based on:
- Customer data, e.g. age, gender, location
- Data about content and advertisements, e.g. category, genre, target audience
- Contextual information, e.g. time, place, behavioral patterns
- Other customer data from external sources, e.g. researches and metric surveys
- Interactivity – Click-to-Options:
- Click-to-Call
- Click-to-Browse
- Click-to-SMS
- Click-to-Download
AdSmart Logic™ platform provides customized user interface that enables definition and creation/setting of mobile advertising campaigns, as well as total real-time performance tracking and campaign reporting.
Our Vision
- Engaging the mobile user - Mobile users will engage with an ad-model if they are given a choice and if they understand what they will get in exchange for their engagement. More than 80 percent of mobile users approve the model of getting value in return for ads. Therefore the advertising should be presented in a relevant, contextual, targeted, personalized and user friendly manner.
- Mobile operators’ key part - We believe that Mobile Operators are the key to leveraging the value of mobile media because:
- Operators have a trusted relationship with their subscribers
- Operators possess valuable media resources
- Operators hold the key to user data and user data history (User Location, transaction history. etc)
- Operators have a unique, all-encompassing view of the user across all channels, which allows for optimal ad inventory usage.
- The ‘user-paid’ model – seems to be one of the key barriers to the growth of mobile data consumption and revenues. As the mobile phone is fast becoming a media channel, bringing advertisers on board in a way that creates value for all mobile “players” will lead to increased data consumption and greater revenues.
- Advertisers enrollment – Advertisers need an easy and measurable solution to engage in the process. Providing a complete mobile advertising solution will help make the mobile a more attractive media channel.
About our partners
